RHIZOMORPHISM OF POLITICAL MANIPULATION: CHAOS OR ALGORITHM

Authors

  • Mariya B. Voroshilova Ural Institute of Management, Russian Presidential Academy of National Economy and Public Administration Автор
  • Mikhail Yu. Ponomarenko Ural Institute of Management, Russian Presidential Academy of National Economy and Public Administration Автор

DOI:

https://doi.org/10.22394/2304-3369-2021-6-105-114

Keywords:

political manipulation, Internet communication, manipulative technologies, rhizomorphism, social networks, algorithm

Abstract

The paper discusses the urgent problem of contemporary political discourse – transformation of manipulative technologies in the Internet. This issue attracts attention of researchers in different fields: political science, sociology, linguistics and psychology. The relevance of the work is determined by the constant changes of the research subject and the need to expand interdisciplinary ties in solving this problem. We believe that the transition of political communication to the Internet requires the involvement of specialists in the field of Internet communication.

The goal of our research is to discuss the new concept of ”rhizomorphization”, introduced into the scientific thesaurus by V. B. Stroganov in his dissertation. The metaphorical term ”rhizome” seems timely and appropriate: it emphasizes the nonlinearity of modern technologies of political manipulation. However a question arises how it correlates with the realities of the Internet communication and social networks in particular? The article gives the answer to this question. The comparison of the described rhizomorphic technologies with the existing algorithms of social networks has revealed several prospects in scientific research devoted to the transformation of manipulation technologies on the Internet.

Nevertheless, in the focus of our attention is the question of the purposefulness of rhizomorphic technologies. As part of the scientific discussion, we agree with V. B. Stroganov that the distribution of content within social networks is a nonlinear process, but we are sure that it cannot be chaotic. On the contrary, this process is aimed at a certain category of audience. If rhizomorphic technologies were chaotic, the question of the effectiveness of manipulation would be excluded from the research area. However, this question is the key one.

This article gives food for thought and stimulates scientific discussion, it is a ground for a dialogue between specialists in various fields. The modern information flow is developing rapidly and becoming more complicated technologically. Thus, it is no longer subject to a single-discipline specialist; only in cooperation we will be able to answer the abovementioned questions.

Author Biographies

  • Mariya B. Voroshilova, Ural Institute of Management, Russian Presidential Academy of National Economy and Public Administration

    Ural Institute of Management, Russian Presidential Academy of National Economy and Public Administration (66, 8 Marta St., Ekaterinburg, 620144, Russia)

  • Mikhail Yu. Ponomarenko, Ural Institute of Management, Russian Presidential Academy of National Economy and Public Administration

    Ural Institute of Management, Russian Presidential Academy of National Economy and Public Administration (66, 8 Marta St., Ekaterinburg, 620144, Russia)

References

1.Крайнова К.А. (2013). Интернет как средство политической манипуляции в современном политическом управлении // PolitBook. № 2. С. 60–67. URL: https://cyberleninka.ru/article/n/internet-kak-sredstvo-politicheskoy-manipulyatsii-v-sovremennom-politicheskom-upravlenii (дата обращения: 19.08.2021).

2. Строганов В.Б. (2019). Технологии политической манипуляции в интернете: диссертация на соискание учёной степени кандидата политических наук : 23.00.02. Екатеринбург.

3. Володенков С.В. (2012). Управление современными политическими кампаниями. М.: Издательство МГУ. 312 с.

4. Кара-Мурза С.Г. (2006). Манипуляция сознанием. М.: Изд-во Эксмо. 832 с.

5. Современная западная философия. Словарь. 2-е изд., переработанное и дополненное. М.: ТОН Остожье. 1998. С. 357.

6. Делёз Ж., Гваттари Ф. (1976). Ризома. Париж.

7. Калинина Л.В. (2014). Вербальная конкуренция в пространстве Интернета: реклама, рерайт, репост // Вестник Вятского государственного гуманитарного университета. № 3. С. 80–88.

8. Перси Л., Эллиот Р. (2008). Стратегическое планирование рекламных кампаний. М.: Гребенников.

9. Ошмарина Е.А. (2016). Современный подход к маркетинговым коммуникациям: взаимодействие бренда с целевой аудиторией в рамках вовлекающего маркетинга // Бренд-менеджмент. № 5. С. 294–309.

10. Пестерева Ю.С., Пошелов П.В., Рагозина И.Г., Чекмезова Е.И. (2020). Уголовно-правовая характеристика способов обмена информацией в социальных сетях на примере статей 148, 282, 354.1 УК РФ // Вестник Томского государственного университета. Право. № 35. С. 112–121.

11. Разноглазова А.К. (2016). Тренды маркетинговых коммуникаций в социальных сетях // Инновационная наука. № 11-1. С. 151–153.

12.Безбогова М.С., Ионцева М.В. (2016). Социально-психологические аспекты взаимодействия пользователей в виртуальных социальных сетях // Мир науки. Педагогика и психология. № 5. С. 43. URL: https://cyberleninka.ru/article/n/sotsialno-psihologicheskie-aspekty-vzaimodeystviya-polzovateley-v-virtualnyh-sotsialnyh-setyah (дата обращения: 15.08.2021).

13. Губанов Д.А., Чхартишвили А.Г. (2014). Акциональная модель влиятельности пользователей социальной сети // Проблемы управления. № 4. С. 20–25. URL: https://cyberleninka.ru/article/n/aktsionalnaya-model-vliyatelnosti-polzovateley-sotsialnoy-seti (дата обращения: 05.10.2021).

14. Олейникова П.А. (2020). Уголовная ответственность за лайки и репосты – проблемы квалификации и наказание за содеянное // E-Scio. № 7 (46). С. 90–100. URL: https://cyberleninka.ru/article/n/ugolovnaya-otvetstvennost-za-layki-i-reposty-problemy-kvalifikatsii-i-nakazanie-za-sodeyannoe (дата обращения: 05.10.2021).

15. Шутова А.А. (2017). Распространение сведений как способ совершения информационных преступлений // Татищевские чтения: актуальные проблемы науки и практики : Материалы XIV Международной научно-практической конференции. В 4-х томах. Тольятти, 20–21 апреля 2017 года. Тольятти: Волжский университет имени В.Н. Татищева (институт). С. 289–292.

16. Самосват О.И. (2015). «Лайк» в социальных сетях как показатель социального одобрения в подростковой среде // КПЖ. № 6-1. С. 148–150. URL: https://cyberleninka.ru/article/n/layk-v-sotsialnyh-setyah-kak-pokazatel-sotsialnogo-odobreniya-v-podrostkovoy-srede (дата обращения: 05.10.2021).

17. Ваньке А., Ксенофонтова И., Тартаковская И. (2014). Интернет-коммуникации как средство и условие политической мобилизации в России (на примере движения «За честные выборы») // Интеракция. Интервью. Интерпретация. Т. 6. № 7. С. 44–73.

18. Никитина О.О. (2020). Тренды SMM-продвижения и их влияние на решения бизнеса // Вестник Московского государственного лингвистического университета. Общественные науки. № 4 (841). С. 268–279. URL: https://cyberleninka.ru/article/n/trendy-smm-prodvizheniya-i-ih-vliyanie-na-resheniya-biznesa (дата обращения: 29.11.2021).

19. Володенков С.В. (2019). Влияние технологий интернет-коммуникаций на современные общественнополитические процессы: сценарии, вызовы и акторы // Мониторинг. № 5 (153). С. 341–364. URL: https://cyberleninka.ru/article/n/vliyanie-tehnologiy-internet-kommunikatsiy-na-sovremennye-obschestvennopoliticheskie-protsessy-stsenarii-vyzovy-i-aktory (дата обращения: 29.11.2021).

REFERENCES

1. Krainova K.A. (2013). Internet as a means of political manipulation in modern political management, PolitBook, no. 2, pp. 60–67. URL: https://cy berleninka.ru/article/n/internet-kak-sredstvo- politicheskoy-manipulyatsii-v-sovremennom- politicheskom-upravlenii (accessed 19.08.2021).

2. Stroganov V.B. (2019). Technologies of political manipulation on the Internet. Ph. D. thesis. Yekaterinburg.

3. Volodenkov S.V. (2012). Management of mod- 2RSCI AuthorID: 511001ern political campaigns M. : Publishing House of Moscow University. 371 p.

4. Kara-Murza S.G. (2006). Consciousness manipulation. Moscow: Eksmo Publishing House. 832 p.

5. Modern Western philosophy. Dictionary. 2nd ed., rev. and suppl. Moscow: Ton Ostozhie. P. 357.

6. Deleuze G., Guattari F. (1976). Risoma. Paris.

7. Kalinina L.V. (2014). Verbal competition in the space of the Internet: advertising, rewriting, reposting, Bulletin of Vyatka State Humanitarian University, no. 3, pp. 80–88.

8. Percy L., Elliot R. (2008). Strategic planning of advertising campaigns. Moscow: Grebennikov.

9. Oshmarina E.A. (2016). Modern approach to marketing communications: interaction of the brand with the target audience within the involving mar- keting, Brand Management, no. 5, pp. 294–309.

10. Pestereva Yu.S., Poshelov P.V., Ragozina I.G., Chekmezova E.I. (2020). Criminal and legal charac- teristics of the methods of information exchange in social networks as an example of articles 148, 282, 354.1 of the Criminal Code of the Russian Federa- tion, Bulletin of Tomsk State University. Law, no. 35, pp. 112–121.

11. Raznoglasova A.K. (2016). Trends of market- ing communications in social networks, Innovative science, no. 11-1, pp. 151–153.

12. Bezbogova M.S., Iontseva M.V. (2016). Socio- psychological aspects of user interaction in virtual social networks, World of Science. Pedagogy and psy- chology, no. 5, p. 43. URL: https://cyberleninka.r u/article/n/sotsialno-psihologicheskie-aspekty- vzaimodeystviya-polzovateley-v-virtualnyh- sotsialnyh-setyah (accessed 15.08.2021).

13. Gubanov D.A., Chkhartishvili A.G. (2014). The action model of the influence of social network users, Management problems, no. 4, pp. 20–25. URL: https://cyberleninka.ru/article/n/aktsionalnaya- model-vliyatelnosti-polzovateley-sotsialnoy-seti (accessed 05.10.2021).

14. Oleynikova P.A. (2020). Criminal liability for likes and reposts – problems of qualifications and punishment for the deed, E-Scio, no. 7 (46), pp. 90– 100. URL: https://cyberleninka.ru/article/n/ugolov naya-otvetstvennost-za-layki-i-reposty-problemy-kvalifikatsii-i-nakazanie-za-sodeyannoe (accessed 05.10.2021).

15. Shutova A.A. (2017). Distribution of infor- mation as a way to commit information crimes. In; Proceedings of the XIV International Scientific and Practical Conference “Tatischevsky Readings: Actual problems of science and practice”. In 4 vols. Toly- atti, April 20–21, 2017. Tolyatti: Volzhsky University named after V.N. Tatishchev (Institute), pp. 289–292.

16. Samosvat O.I. (2015). “Like” on social net- works as an indicator of social approval in a teenage medium, KPJ, no. 6-1, pp. 148–150. URL: https: //cyberleninka.ru/article/n/layk-v-sotsialnyh- setyah-kak-pokazatel-sotsialnogo-odobreniya-v- podrostkovoy-srede (accessed 05.10.2021).

17. Vanke A., Ksenofontova I., Tartakovskaya I. (2014). Internet communications as a means and condition of political mobilization in Russia (on the example of the movement “For fair elections”), Inter- active. Interview. Interpretation, vol. 6, no. 7, pp. 44– 73.

18. Nikitina O.O. (2020). SMM-promotion trends and their impact on business solutions, Bulletin of the Moscow State Linguistic University. Social Sciences, no. 4 (841), pp. 268–279. URL: https://cyberleninka.ru/article/n/trendy-smm- prodvizheniya-i-ih-vliyanie-na-resheniya-biznesa (accessed 29.11.2021).

19.Volodenkov S.V. (2019). The influence of Internet communications technology on modern community-polytic processes: scenarios, challenges and actors, Monitoring, no. 5 (153), pp. 341–364. URL: https://cyberleninka.ru/article/n/vliyanie- tehnologiy-internet-kommunikatsiy-na-sovrem ennye-obschestvennopoliticheskie-protsessy- stsenarii-vyzovy-i-aktory (accessed 29.11.2021).

Additional Files

Published

2021-12-24

Issue

Section

Public administration and public service

How to Cite

Voroshilova, M., & Ponomarenko, M. (2021). RHIZOMORPHISM OF POLITICAL MANIPULATION: CHAOS OR ALGORITHM. Management Issues, 73(6), 105-114. https://doi.org/10.22394/2304-3369-2021-6-105-114