POTENTIAL OF A COMPANY’S ECOSYSTEM DIGITALIZATION
DOI:
https://doi.org/10.22394/10.22394/2304-3369-2022-1-34-46Keywords:
company’s ecosystem, stakeholders, company’s resources, digital technologies, digitalization potentialAbstract
The rapid development of digital technologies has changed the ideas about business interactions, the ecosystem paradigm of company management has become the basis for the development and implementation of innovations. However, there are no generalizing studies on the problem of modeling the company’s ecosystem in the domestic scientific literature.
The purpose of this study is to develop a formalized potential for digitalization of a company’s ecosystem. The following theoretical and practical results have been obtained. The results of scientific research published in the articles indexed in the global database Web of Science Core Collection for 2015–2021 are the information base of this paper.
The article provides critical analysis of the previous studies, and demonstrates the relevance of the problem of developing a formalized potential for digitalization of the company’s ecosystem. Based on the author’s ideas on the representation of ecosystem actors in the form of stakeholders, the main components of the external space of the company are identified: stakeholders, company resources and end-to-end digital technologies. The main factors that form the potential of digitalization of the company’s ecosystem are identified. Ecosystem stakeholders are divided into representatives of business, authorities, consumers, education and science and mass media. Company resources are material, labor, financial and information resources. Digital technologies include: artificial intelligence, additive technologies, blockchain, Internet of things, robotics, social networks and virtual reality. Various areas of application of the formalized potential of digitalization of the company’s ecosystem are presented: the ability to assess the potential in various areas; assessment of the influence of various components of the company’s ecosystem on the development of its other elements; development of a common analytical model of capacity; assessment of the threshold values of factors for the development of the digitalization potential of the company’s ecosystem; a tool to work out a strategy for the development of the company’s ecosystem.
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REFERENCES
1. More J.F. The death of competition: Leadership and strategy in the age of business ecosystems. New York: Harper Collins. 1997 p.
2. Morgan-Thomas A., Dessart L., Veloutsu C. (2020). Digital Ecosystem and Consumer Engage- ment: A Socio-Technical Perspective, Journal of Busi- ness Research, vol. 121, pp. 713–723.
3. Aulkemeier F., Jakob M.-E., Hillegersberg J. 3RSCI AuthorID: 44798, ORCID: 0000-0002-5513-5020 (2019). Platform-Based Collaboration in Digital Ecosystems, Electronic Markets, vol. 29, pp. 597–608.
4. Hein A., Schreieck M., Riasanow T., Set- zke D.S., Wiesche M., Bohm M., Krcmar H. (2020). Digital Platform Ecosystems, Electronic Markets, vol. 30, pp. 87–98.
5. Yonatany M. (2017). Platforms, Ecosystems, and the Internalization of Highly Digitized Organizations, Journal of Organization Design, vol. 6, no. 2,
pp. 1–5.
6. Cozzolino A., Corbo L., Aversa P. (2021). Dig- ital Platform-Based Ecosystems: The Evolution of Collaboration and Competition between Incumbent Producers and Entrant Platforms, Journal of Business Research, vol. 126, pp. 385–400.
7. Li J., Chen L., Yi J., Mao J., Liao J. (2019). Ecosystem-Specific Advantages in International Dig- ital Commerce, Journal of International Business Studies, vol. 50, pp. 1448–1463.
8. Lippert K.J., Cloutier R. (2021). Cyberspace: A Digital Ecosystem, Systems, vol. 9, no. 48, pp. 1–20.
9. Thompson F.M., Brouthers K.D. (2021). Dig- ital Consumer Engagement: National Cultural Differences and Cultural Tightness, Journal of Interna- tional Marketing, vol. 29, no. 4, pp. 22–44.
10. Stepanova V.V., Ukhanova A.V., Grigorish- chin A.V., Yakhyaev D.B. (2019). Evaluating Digital Ecosystems in Russia’s Regions, Economic and So- cial Changes: Facts, Trends, Forecast, vol. 12, no. 2, pp. 73–90.
11. Talmar M., Walrave B., Podoynitsyna K.S., Holmstrom J., Romme A.G.L. (2020). Mapping, An- alyzing and Designing Innovation Ecosystems: The Ecosystem Pie Model, Long Range Planning, vol. 53, no. 101850, pp. 1–9.
12. Lee A., Mackenzie A., Smith G.J.D., Box P. (2020). Mapping Platform Urbanism: Charting the Nuance of the Platform Pivot, Urban Planning, vol. 5, iss. 1, pp. 116–128.
13. Pierce P., Ricciardi F., Zardini A. (2017). Smart Cities as Organizational Fields: A Frame- work for Mapping Sustainability-Enabling Configu- rations, Sustainability, vol. 9, no. 1506, pp. 1–21.
14. Yuan J., Xie H., Yang D., Xiahou X., Skib- niewski M.J., Huang W. (2020). Strategy Formulation for the Sustainable Development of Smart Cities: A Case Study of Nanjing, China, International Journal of Strategic Planning Management, vol. 24, iss. 6, pp. 379–399.
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27. Cantner U., Cunningham J.A., Lehmann E.E., Menter M. (2021). Entrepreneurial Ecosystems: A Dynamic Lifecycle Model, Small Business Economics, vol. 56, pp. 407–423.
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31. Stam E., Ven A. (2021). Entrepreneurial Ecosystem Elements, Small Business Economics, vol. 56, pp. 809–832.
32. Elberzhager F., Mennig P., Polst S., Scherr S., Stupfert P. (2021). Towards a Digital Ecosystem for a Smart City District: Procedure, Results, and Lessons Learned, Smart Cities, vol. 4, pp. 686–716.
33. Engin Z., Dijk J., Lan T., Longley P.A., Tre- leaven P., Batty M., Penn A. (2020). Data-Driven Ur- ban Management: Mapping the Landscape, Journal of Urban Management, vol. 9, pp. 140–150.
34. Beltagui A., Rosli A., Candi M. (2020). Exap- tation in a Digital Innovation Ecosystem: The Dis- ruptive Impacts of 3D Printing, Research Police, vol. 49, no. 103833, pp. 1–15.
35. Kundu D. (2019). Blockchain and Trust in a Smart City, Environment and Urbanization Asia, vol. 10, no. 1, pp. 31–43.
36. Chambers J., Evans J. (2020). Informal Urban- ism, and the Internet of Things: Reliability, Trust, and the Reconfiguration of Infrastructure, Urban Studies, vol. 57, no. 14, pp. 2918–2935.
37. Macrorie R., Marvin S., While A. (2021). Robotics and Automation in the City: A Research Agenda, Urban Geography, vol. 42, no. 2, pp. 197–217.
38. Hajikhani A. (2020). Impact of Entre- preneurial Ecosystem Discussion in Smart Cities: Comprehensive Assessment of Social Media Data, Smart Cities, vol. 3, pp. 112–137.
39. Nyamaka A.T., Botha A., Biljon J.V., Ma- rais M.A. (2020). The Components of an Innovation Ecosystem Framework for Botswana’s Mobile Applications The Electronic Journal of Information Systems in Developing Countries, vol. 86, iss. 6, no. e12137, pp. 1–23.
40. Nochta N., Wan L., Schooling J.M., Par- likad A.K. (2021). A Socio-Technical Perspective on Urban Analytics: The Case of City-Scale Digital Twins, Journal of Urban Technology, vol. 28, no. 1-2, pp. 263–287.
