Introduction. Digital economy has generated a completely new model of human-machine interaction based on the active use of digital technologies in almost all spheres of human activity. Most information systems used by organizations are integrated with big data analytics, which requires higher qualified staff. The job responsibilities of employees change according to industry and corporate needs. The requirements for staff qualification are increasing, urging the company HR service to find, attract and retain specialists of the required qualifications, and organize staff development in the organization. Innovations in decision-making algorithms make artificial intelligence the most useful tool for implementing a human resource management strategy in an organization.

Materials and methods. The article uses general scientific research methods, such as qualitative analysis, observation method, synthesis, logical induction method and others. The information basis of the article consists of scientific research works, official documents, and information posted in the media. A secondary analysis of the research on the topic under study was carried out.

Results. Despite the fact that the processes related to personnel management have always been a human cognitive ability, artificial intelligence technologies can currently provide technical solutions in the field of recruitment and further staff development. Artificial intelligence plays an important role in collecting candidate data from various sources, and is able to evaluate the required candidates based on a job description more effectively and objectively than a HR officer. Artificial intelligence can more accurately describe a job that corresponds to the business process in skills. Artificial intelligence technologies can play an important role in the process of organizing professional development and retraining of staff. The use of artificial intelligence provides for obtaining more personalized and understandable results excluding the "human factor". In this article, special attention is paid to artificial intelligence technologies, which can be effectively used in staff management. The opportunities to increase the HR employees’ productivity are considered, main risks of artificial intelligence introduction are highlighted and recommendations for its efficient application are given. The research novelty is in identification of the scope of the use of artificial intelligence in the organizational personnel policy, making it possible to realize the opportunities for revealing the creative potential of the organization’s employees and increase competitiveness.

Discussion. It is absolutely clear that AI is becoming an integral part of business ecosystems, and necessary to maintain and increase the level of competitiveness of economic agents. Nevertheless, AI is constantly evolving, which allows companies to expand the functionality of its use. However, it is important to define the boundaries of AI use, including how human-machine interaction will be ensured, which functions can be given to AI, and which can be abandoned.

Keywords: artificial intelligence, human resources management, digital economy, recruitment and staff development